South Carolina’s first Gigabit Community needed a rebrand. They were stuck in the contrived world of stock photos search terms: “technology” and “high tech”. This meant the new visual vernacular had to be clean, techie but not contrived and most importantly Charlestonian. The culture of the south, and particularly of Charleston, SC is all style. A style where patterns play an integral role in the personalities of its denizens—go to any of the city's high-end clothing and housewares boutiques and you will find a dizzying array of pattern and bold colors. This vivid esthetic—so full of grace and charm one cannot help but be intoxicated by—was the brand's catalyst for rebirth.
Design / Art Direction / Photography / Illustration / Animation